Enter The Den
The Den

Custom DSP & TV Infrastructure.

Agencies require operational control without the drag of building proprietary tech from scratch. The Den delivers custom, transparent buying infrastructure built for high-volume TV execution.
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The Den

What The Den Is

The Den is structured programmatic infrastructure built for modern CTV buying.

It is not open exchange buying. It is not a retail DSP.

It is a controlled execution environment designed to:
  • Secure premium supply
  • Protect media economics
  • Optimize performance
  • Maintain agency control

Connected television requires structure.

The Den provides it.

Targeting Capabilities

Reach the right people, wherever they're watching.

Every campaign can be built around where your audience lives, which screens they use, who they are, and when they’re tuned in. Mix and match any of the targeting below across :15, :30, :60, and :90 spots.

Spot lengths
:15
:30
:60
:90
1.
By Market
Go as broad or as local as your campaign needs.
  • DMA: Target full Nielsen Designated Market Areas.
  • City: Focus spend on the cities that matter most.
  • Congressional District: Reach voters and constituents in specific districts.
  • Zip Code: Get down to the neighborhood level.
2.
By Omnichannel Platform
One campaign, every screen.
  • CTV: Premium, full-screen placements on connected TVs.
  • Mobile: In-app and mobile web reach on the go.
  • Web: Desktop and display placements across top sites.
  • DOOH: Digital out-of-home screens in high-traffic locations.
  • Audio: Streaming audio and podcast placements.
  • DV360: Programmatic buying through Google's Display & Video 360.
3.
By Audience
Find your people with trusted data partners.
  • LiveRamp: Reach audiences built on verified identity data.
  • Google Affinity Audiences: Reach people based on their long-term interests and habits.
  • Peer39: Reach people based on the content they're engaging with.
4.
By Daypart
Show up at the moments that count.
  • Hourly: Run your spots during specific hours of the day.
  • Day of Week: Weight spend toward your best-performing days.
  • Mid-Day: Reach people during the lunch hour and the afternoon.
  • Overnight: Use efficient late-night inventory.
  • Custom Schedules: Build any combination that fits your campaign.
Build Your Campaign
Three Ways To Deploy

What Makes The Den Different

01
White-Labeled Internal DSP
Your brand upfront, backed by Kodiak’s institutional infrastructure.
02
Self-Service Access
Full platform control over cross-screen media operations, targeting, and attribution.
03
Managed Execution
Turnkey campaign management led by senior TV operators without adding agency headcount.
04
Contextual & Brand Integrity

Premium placements require premium safeguards.

  • Peer39 contextual intelligence
  • Brand safety and fraud protection
  • Supply path transparency
  • Structured reporting architecture

Every impression has a defined path. Every dollar has accountability.

The Den

Three Ways to Deploy The Den

The Den is flexible infrastructure built to match your operating model.

White-Labeled Internal DSP

Connected television-first discipline. Digital precision.

  • Fully branded to your organization
  • Direct PMP and PG access
  • Broadcaster integrations
  • Structured deal architecture
  • Transparent reporting
  • Infrastructure powered by Kodiak

Your clients see your platform. Kodiak powers the architecture.

Best for agencies seeking ownership and differentiation.

Self-Service Platform Access

For agencies with internal trading teams.

  • Full campaign control
  • Access to structured PMP and PG inventory
  • Direct supply integrations
  • Advanced targeting and retargeting
  • Cross-channel activation
  • Transparent performance reporting

Infrastructure without external dependency.

Managed Execution by CTV Experts

For agencies prioritizing results over headcount. Managed by a North American-based team of CTV and broadcast specialists.

  • Campaign setup and optimization
  • PMP and PG structuring
  • Broadcaster coordination
  • DV360 activation
  • Attribution analysis
  • Ongoing performance reviews

Institutional-level execution without internal overhead.

The Den

Cross-Channel Capabilities

Connected Television-first discipline. Digital precision.

  • Connected TV
  • Mobile
  • Web and Display
  • Digital Out-of-Home
  • Retargeting and audience extension
  • First-party data onboarding
  • Full-funnel attribution
  • Third-party measurement

Structured access. Measured outcomes.

The Den

Who The Den Is Built For

It is not designed for experimental or low-budget buyers.

The Den is built for:
Agencies managing multiple brands
Brands seeking disciplined CTV buying
Media teams requiring premium supply access
Agencies running structured six-figure campaigns
The Den

Why Infrastructure Matters

Open exchange access creates volatility.

Structured infrastructure creates:
  • Predictable delivery
  • Controlled frequency
  • Clear economics
  • Stronger margin integrity
  • Long-term client trust

Connected television demands authority and precision.

The Den delivers both.

Strong infrastructure creates stronger performance.

Premium Connected Television Infrastructure. Structured Programmatic Control. Built for agencies and brands with serious media investment.

Connect With Kodiak

The Den is premium programmatic infrastructure for agencies that understand the value of control.

Premium Connected Television Infrastructure. Structured Programmatic Control.

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Master Precision TV Execution.

Download The 2026 CTV Buying Guide to learn how leading agencies and networks eliminate friction, protect signal fidelity, and drive accountable outcomes.
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